We want to share a clear update on where things stand in Unifor’s application to represent WestJet Contact Centre employees and what the most recent steps mean for you.

Where we are in the process

Unifor filed an application for certification with the Canada Industrial Relations Board on December 18, 2025, seeking to represent Contact Centre employees across WestJet. Since then, the Employer has provided its response and additional job descriptions for certain roles it argued should be excluded from the bargaining unit.

Today, Unifor submitted a further reply to the Board. This submission does not change or weaken our earlier position. It builds on it.

What Unifor has told the Board

Our position is straightforward and consistent:

• The proposed bargaining unit of Contact Centre employees is appropriate under the Canada Labour Code
• The work across the Contact Centre is operationally integrated and shares a clear community of interest
• Employees performing guest service, quality, sales, disruption support, and APPR related work are part of the same Contact Centre operation
• The Employer’s own job descriptions confirm this integration rather than undermine it

We have been clear with the Board that roles such as APPR Agents and APPR Specialists perform frontline, guest-facing operational work that arises from the same events and uses the same systems as other Contact Centre roles. We have also confirmed that where the Employer clarified that Schedule Change Agents are part of Contact Centre operations, Unifor does not oppose their inclusion.

What this means for employees

The Board will now review the full record, including Unifor’s submissions and the Employer’s response, to determine the appropriate bargaining unit and next steps. This is a normal part of the certification process.

Nothing changes for employees day to day while the Board completes its review.

Final note

This campaign is about securing a real voice at work through collective bargaining. The process takes time, but every step so far has reinforced that Contact Centre employees perform connected, essential work and deserve representation together.

We will continue to keep you updated as the Board process moves forward.

Billy O'Neill
Unifor National Representative, Organizing
416.605.1443
billy.oneill@unifor.org

Lucy Alessio
Unifor National Coordinator, Organizing
416.998.3189
lucy.alessio@unifor.org